VOL. 01 — CASE STUDIES
We don’t have case studies yet — here’s what we’ll publish when we do.
Day 1. Most of our paid customers haven’t hit the 30-day mark yet. We don’t fake case studies — and we don’t use a stock-logo wall when there are no real logos to put on it. Here’s the system that will populate this page over the next 6 months.
How case studies will get written here
- Day 30 of active workspace use — an in-product nudge asks: “Want to be a case study?”
- Async form, no call — workspace size, industry, what was replaced, what works, quote permission. Five fields, two minutes.
- 72-hour async draft turnaround — we write the case study from the form responses and email it back for customer review.
- Customer approves the final draft — including every quote, every number, every logo placement. Nothing publishes without explicit sign-off.
- Published as
/case-studies/[slug]— with the customer’s logo (with permission), real workspace size, real metrics. Linkable, shareable, evergreen.
The editorial standards we’ll hold to
- Real names, real numbers. Anonymized "Fortune 500 company" or "leading SaaS" placeholders are not a case study — they’re marketing copy with empty calories.
- Customer-approved quotes. Every quote shown verbatim; no "industry-leading" embellishment. If a customer wants to remove their case study at any point, we remove it within 7 days.
- Honest about what didn’t work. Migration is a tradeoff. Where the customer gave up something, the case study says so. The credibility comes from naming the costs, not hiding them.
- No paid case studies. No discount or feature credit for participation. The case study has to be worth writing on its own.
Be the first case study?
Active workspace, willingness to be quoted, willingness to share what you replaced and why. We email you a short async questionnaire; we email back a draft within 72 hours; you approve the final version. No call required at any step.
(We’re using the lead-magnet form temporarily; the in-product day-30 nudge ships with the chat product itself.)
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